UnorthoPop Popped Corn
Description
UnorthoPop is the unorthodox popcorn brand. The flavor for this popcorn was Gouda and Blackberry. A simple bag was requested for the type of packaging.
Context
Design was limited to 3 Pantone colors
All copy needed to be written
Logo for the product and parent company needed to be designed
Problem
All 3 colors need to work together
Packaging needs to fit product name
Photos of the ingredients used
Copy needs to be interesting
Solution
Utilizing unusual typography, odd shapes and sharp angles made the packaging stand out. Large photos of the food in the foreground provide a fun contrast. The original design for this bag featured green berries and pink cheese. While that design was enjoyable, it did not fully solve the problem. Adjusting the colors for the berries and cheese to be closer to reality made the design more compelling.
Bag Front
Bag Quarter View
Bag Back
Bag Quarter View
Flat Clean Design
Flat with Dieline Design